WhatsApp Business API & Importance of WhatsApp Green Tick
In the ever-changing digital landscape, platforms like WhatsApp, under the guidance of Meta, are revolutionizing business communication with customers. One of the key players in this transformation is the WhatsApp Business API provided by companies like EnableX, which has turned WhatsApp from a personal messaging app into a robust business communication tool.
Today, businesses worldwide utilize WhatsApp for promoting and selling their products, and those with the WhatsApp Green Tick Verification hold a prominent position in the competitive market.
The WhatsApp Green Tick is more than just a badge; it signifies an Official Business Account (OBA) on WhatsApp. Businesses must undergo a thorough verification process and meet stringent criteria set by WhatsApp to be authenticated on WhatsApp.
How is WhatsApp Business Green Tick Beneficial to your Business?
The WhatsApp Green Tick serves as a symbol of trust and authenticity. By ensuring your account is verified and authenticated through the green tick, you can offer customers the following benefits:
· Customers can be assured they are conversing with the brand’s official WhatsApp account
· Reduce any chance of fraud or scams
· Send pre-configured messages or set up workflows, where customers can simply choose from a menu or send a keyword to move to the next step
· Send messages for free to the brand (note that only the business pays for a conversation between a customer and themselves. (view WhatsApp business pricing here)
· By building wide awareness about a brand’s availability on WhatsApp, businesses can attract customers from a wide base of nearly 2 billion WhatsApp users globally
· Where required, customers can receive information through videos, images, web links and a variety of other rich media options
Here’s why securing the green tick is vital
Ample Visibility and Acceptance: The eye-catching display of a green tick next to a business name guarantees instant visibility, enhancing brand memorability and increasing brand recall.
Increased Customer Confidence: Customers feel more at ease dealing with a business officially recognized by WhatsApp, leading to higher response rates, increased sales, and stronger customer relationships.
Competitive Advantage: The green tick sets certain businesses apart, providing a competitive edge in the market and making them more appealing to potential customers.
Trustful Communication: The green tick ensures that a business name appears in the conversation thread even though a customer hasn’t saved the phone number to its contact directory, enabling smoother communication.
Enhanced Marketing Impact: The green tick amplifies the impact of marketing messages, as messages from verified accounts are more likely to be read and acted upon.
Reduce the Risk of Account Suspension: Authorized via green tick will definitely lower the risk of account suspension or flagging as spam, by establishing sustained communication with customers.
Improved Customer Service: Verified accounts experience improved customer service, with customers more likely to engage and provide feedback, fostering business growth.
The Role of Meta in Verification WhatsApp Business Accounts
As the governing force behind platforms like Facebook and Instagram, Meta holds the sole authority to grant the green tick. The verification process verifies the identity of organizations and ensures users interact with authentic accounts.
The Application Journey for WhatsApp Green Tick Verification
Securing the green tick involves a meticulous application process. Account owners who wish to undergo verification must submit their requests through a dedicated application, which will undergo thorough scrutiny by Meta. This process includes providing specific information and supporting documents.
Mandatory Documents Required for Green Tick Verification
The following documents are required for getting the green tick from Meta are:
Full business name: The official name of the business as registered with relevant authorities.
Registered Address: The official registered address of the business.
Verified Facebook Business Manager ID: Essential for verifying business identity, obtained by creating and verifying a Facebook Business account.
Company website URL: Necessary for customers to learn more about the business.
WhatsApp Phone Number: An accessible number capable of receiving an OTP.
WhatsApp display name: If different from the official business name, evidence showing the relationship between the two names.
KYC Documents: Company incorporation certificate and address proof.
Authorized signatory ID proof: To confirm the identity of the authorized signatory.
Company logo: In JPEG or PNG format, with dimensions of 2048 x 2048 pixels.
Please note: Meta may ask for additional documents on case by case basis. In case you are looking for assistance to get your brand verified on WhatsApp, you can contact EnableX here.
Requirements to Verify for WhatsApp Business Green Tick Application
Meta has specific criteria for granting the green tick, which may vary over time. Common factors may include an established business as per government norms, media coverage for the brand, and documentation provided.
Businesses Not Eligible for Green Tick on WhatsApp Business Account
Certain businesses, such as those involved in the following categories are not permitted to integrate with WhatsApp Business API and cannot apply for the Green Tick.
· Drugs
· Tobacco
· Gambling
· Alcohol
· Weapons
· live animal trading
· adult products or services
· medical and healthcare products
· dating services
· cryptocurrencies
Procedure to Apply for WhatsApp Business Green Tick Verification via Brand Authentication
Once the prerequisites are met, businesses can apply for verification through a detailed process. Working with official partners like EnableX WhatsApp API service provider can facilitate the integration of WhatsApp Business API into the company’s existing infrastructure. EnableX offers insights and support crucial for achieving the WhatsApp Business Green Tick Verification.
Access WhatsApp manger
Open Facebook Business manger >> Account >> WhatsApp account >> WhatsApp manger.
Navigate to Profile Section
Click on profile section >> Phone number >> Settings.
Select the Desired Number
I your account has multiple WhatsApp business account number, then you need to choose one number to be verified.
Now click on “setting” after choosing the right number
Submit your request
Hit submit request button and fill the required fields.
How to Get WhatsApp Business API Account on EnableX:
To use the WhatsApp Business through EnableX WhatsApp API, businesses need to submit a service request on the EnableX platform. Follow the steps bellow for further assistance:
· Business can sign in or create an account on the platform if they don’t have one already.
· Once signed in, they can navigate to the “WhatsApp” section in the left menu bar and select “Request” to begin the process.
· If they want to start with WhatsApp Business APIs, they can click on “I WANT WHATSAPP FOR BUSINESS.”
Benefits of Setting up WhatsApp Business Account using WhatsApp API
Setting up a WhatsApp Business Account (WABA) with EnableX allows businesses to take advantage of various powerful features to enhance their WhatsApp Business experience.
After submitting the request, the EnableX support team will reach out to gather any necessary information and documentation to initiate the WABA registration process. They will also provide guidance on the setup process and answer any questions about using the API effectively.
Process to Create a WhatsApp Business API Account Via EnableX:
To use the WhatsApp Business API, businesses need to incorporate WhatsApp as a Service in their Project. The process involves the following steps:
Open the “EnableX” platform and proceed to “My Dashboard”.
Now, tap on the “My Projects” section.
Then, create a new project by Click on the “CREATE PROJECT” button.
Fill in the project-related information, including project name, application, and description.
Press on the “Create Project” button to complete the project creation.
A pop up will appear once you succeed in creating project.
Once the project is created, businesses need to submit their business information, including the phone number, business name, and description, to EnableX.
The support team of EnableX WhatsApp business API will review the information and may request additional documentation if needed. After verification, WhatsApp will grant access to their APIs.
Frequently Asked Questions:
What is a WhatsApp Business Account?
The WhatsApp Business App is a no-cost solution created for small businesses, whereas the WhatsApp Business Platform, including the WhatsApp Business API and WhatsApp Cloud API, is available only through authorized WhatsApp Business Solution Providers (BSPs) selected by Meta.
Only accounts using the WhatsApp Business Platform (WABA accounts) can apply for the Green Tick Verification on WhatsApp Business. Once verified and given the green tick, they become WhatsApp Official Business Accounts (OBAs). Standard WhatsApp Business App accounts do not have access to this verification process.
Conclusion
The WhatsApp Green Tick Verification is a highly valuable badge of trust and authenticity for businesses on WhatsApp. With the help of official WhatsApp Business API providers like EnableX, businesses can streamline the application process and increase their chances of attaining the Green Tick Verification. This verification opens new opportunities for businesses to communicate effectively with customers and enhance their marketing efforts on WhatsApp, ultimately leading to stronger customer relationships and business growth.
